AFS embroidery on a PreFrame

MADEIRA presents the Automatic Frame System, an innovative and ground breaking product that will revolutionize the embroidery industry. MADEIRA through development and design of it's product range looks to influence the embroidery industry now and in the future.

Founded in 1919 in Freiburg, "Burkhardt & Schmidt Garnfabrik" was renamed as MADEIRA in 1975. From then on, the sales activities, which had been previously geared to the domestic German market, were now increasingly globalised.

Today, MADEIRA ,with its many subsidiaries around the world and its international sales logistics, is one of the leading companies in the industry.


To date MADEIRA is a family-owned enterprise managed by the Schmidts.

This fact influences to a great extent our behavior in the market and our ethic principles regarding the behavior  of our employees towards each other, as well as how MADEIRA interacts with its business partners.